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Experience
& Innovation

to take your investments to the next level

Invest & Trade with an
online leader

Pioneers in online investing for over 20 years

4.3 million customer accounts and $189 billion in customer assets worldwide1

Easy, intuitive online investing

24/7 customer service

Low Pricing &
Extraordinary Value

Stock & Option trades at $9.99

Option Contract Fee at $0.75 per contract

Over 30,000 bonds and only $1 for online bond trades2

Low margin rates

Full Range of Choices &
Innovative Solutions

Full range of investment choices

Innovative investing & trading tools

Professional investment and guidance

FREE independent research

FREE investing & trading education3

Industry Leader

for over 20 Years

Whether you're new to online investing, an experienced investor, or an active trader, E*TRADE has everything you need to help you succeed.

  • Clear competitive pricing - Stock & option trades at $9.99
  • A full range of investment choices
  • Innovative investing & trading tools
  • FREE investing & trading education3
  • FREE independent research

Full Range of

Investment Choices

Whatever your investing or trading style, you'll get the investment choice and selection you need - all at exceptional value.

  • Stocks and options
  • Every ETF sold
  • Over 30,000 bonds
  • American Depository Receipts

Free Education &

Research

Smart investing starts with the right information. Learn basic investing concepts to advanced trading strategies from industry professionals3 and get access to free independent analyst research from leading sources.

  • Institutional quality research from Credit Suisse4, Morningstar, S&P and more
  • 3-minute educational videos3
  • Live and on-demand web seminars
  • Exclusive live events with industry veterans
  • Interactive demos & tutorials

You're Never On Your Own

With over 20 years of experience providing online trading solutions. E*TRADE is recognized worldwide for its superior service. Our bi-lingual customer service team strives to provide the most professional and spectacular service to you by phone, email and in person.

  • Experienced Financial Consultants
  • Fixed Income specialists
  • Dedicated active trading, options and futures specialists.

Innovation

Powerful Technology to Make Investing Easier

Our Innovative investing and trading tools deliver the ultimate in ease-of-use without sacrificing power

E*TRADE 360

Our all new, one-page website investing experience

E*TRADE Mobile

Invest and trade anytime, anywhere5 on your BlackBerryTM smartphone, iPhone®, iPad®, or AndroidTM

Cutting-Edge Investing Tools

Our smart, easy-to-use tools take the work out of planning, investing, and managing your investments

New Pro Elite

Our Exclusive Program for Elite Traders

Trade 30+ times a quarter?

Take your trading to another level with our new Pro Elite Program with access to:

  • Our premier E*TRADE Pro platform6
  • Elite customer service
  • Dedicated options specialist

Our upgraded premier E*TRADE Pro platform features:

  • Power technical screener and scanner
  • Sector & Industry Tracker
  • Live Streaming CNBC TV7
  • ALL-NEW Options Analytical Tools

Account Features

Our definition of value includes more than just low commissions. We give you the help and support you need to achieve your investing and trading goals, whenever you need it.

  • No Account Service Fee
  • Free Streaming Quotes for ALL customers
  • Free independent research from leading sources
  • 24/7 customer service & support
COMMISSION AND FEES All Customers
Stock & Options Trades details $9.99
Options Contracts details $0.75
Margin Rate ($50k+)details 7.54%
Bonds (online secondary trades)details $1.00 (no mark-up)

Your account service enquiries:

Residents of Asia Pacific
Telephone: +852 3191 3000
China Toll-Free Number
Northern China 10800 852 0968
Southern China 10800 152 0968
Taiwan Toll-Free Number
Taiwan 00801 855 954
Office Hours: 9:00 - 18:00 (Hong Kong Time)